CLEVELAND HEIGHTS, OHIO: According to documents from the US Patent and Trademark Office, Kansas City Chiefs tight end Travis Kelce submitted five new trademark requests this week, making some significant commercial moves.
The five names and phrases that make up Kelce's new trademarks are "Travis Kelce," "Flight 87," "Alright Nah," "KillaTrav," and "Kelce's Krunch."
The reference to "Flight 87" is to 34-year-old Kelce's No 87 jersey, and "Alright Nah" is his trademark catchphrase, while Kelce uses the username "KillaTrav" on his Instagram.
The three filings, along with the trademark for Kelce's full name, were made in his home state of Ohio on Monday, October 30, and they all contain descriptions for the sale of different product items, per PEOPLE.
Why did Travis Kelce file for new trademarks?
Trademark lawyer Josh Gerben claimed that the documents state that Kelce intends to use the trademarks for a number of products, such as apparel, pins, posters, bobbleheads, and even cereal.
The document states that Kelce intends to release t-shirts, jerseys, sweatpants, polo shirts, buttons, posters, bobbleheads, hats, hoodies, and socks.
The 'Alright Nah' catchphrase, which he frequently used on his 'New Heights' podcast with his brother, Philadelphia Eagles center Jason Kelce, and his social media name became widely popular and linked with Kelce among NFL fans.
The 'Killatrav' file is intended to be used for jewelry, including label pins.
In 2021, Kelce signed a multi-year endorsement contract with Hy-Vee, a grocery store chain. He introduced his limited edition 'Kelce Krunch' cereal in 2022, with a portion of the sales going to his foundation.
Kelce stated at the time: "As a kid, I grew up looking at my favorite athletes on cereal boxes, so now to have my own in collaboration with Hy-Vee is exciting."
"Hy-Vee is an incredible partner, and I am looking forward to bringing more impactful community initiatives to life with them. Let’s go Chiefs Kingdom!" per KMBC-TV.
Kelce's final trademark, "Flight 87," pays reference to his jersey number, which appears in all of his ventures, including his foundation, 87 & Running. Also, according to its petition, its intended use is jewelry.
The five trademark applications were submitted on October 30 and are currently being reviewed.
The filings are a wise economic decision for Kelce, whose popularity has increased dramatically since he started dating Taylor Swift.
The NFL's e-commerce partner Fanatics reported that after Swift, 33, was first seen supporting her new boyfriend on September 24, purchases of Kelce's jersey increased 400%.
A Fanatics representative at the time told PEOPLE, "Travis Kelce was one of the top 5 selling NFL players and saw a nearly 400% spike in sales throughout the Fanatics network of sites, including NFLShop.com."
As the singer and NFL player spend more time together, their relationship is reportedly become "more serious," a source close to the couple recently told PEOPLE.
Internet trolled Travis Kelce for trademark filing catchphrase 'Alright Nah'
Online users never delay in expressing their comments or views when it comes to celebrities, especially when it is related to Swift and his apparent boyfriend.
Soon the news of Kelce's trademark filing of his catchphrase 'Alright Nah' went viral, Internet users took to X (formerly Twitter) to troll the athlete saying he's "stealin' it."
One X user wrote, "We been saying "Alright Naw" in the hood for decades. Travis stealin' it."
A second user trolled and said, "Ummm, guess he hasn’t been Down Under where “yeah, nah” is commonplace slang."
"Ain't no way he thinks he needs to copyright alright nah, like tf?!" exclaimed a third one.
One more added, "That’s Taylor talking , queen of the copyrights".
Another one added, "When you get a new boyfriend & immediately teach him about trademark law, a topic on which you are an expert".
Several others began an online meme bonanza, trolling the athlete for his choice of filing trademarks.
